For this assignment we were to look at three very different
and very innovative organizations and how they use audiovisual media as an
online marketing strategy. The first video I watched was the Full Sail
Video. I think it was great how they
took you into the school with this video for a close up look at all they offer
to their students. They also let some very important people like the President,
Garry Jones, and the Chief Information Officer, Isis Jones explain just what
makes Full Sail University very unique compared to other schools. The story of
this video was to show how Full Sail University and Apple have come together to
provide students with all of the resources they need to gain information in
their field of study and have hands on experience with the Project: Launchbox.
So this was definitely used as a recruitment tool because it shows potential
students what Full Sail University has to offer them in their pursuit to
further their education. The video was very engaging as they went inside
different classrooms and also showed students utilizing their MacBook.
I also had a chance to see the Dollar Shave Club video
brilliantly announcing their new product, which is a sort of wet sanitary wipe for
men. This is commercial #2 for them and it appropriately was a product for the
“#2”. This is a funny video and is very straightforward which is the way most
men are. No need to beat around the bush with the subject. There was a story
here and it basically was just telling men why they need this product and how
it will help them be more sanitary after using the bathroom. It’s a little
embarrassing to talk about this subject but they made it fun and interesting.
And they really didn’t hold back either. It really is a man’s commercial and
product and I believe that is definitely what they were going for.
The Science World video that I viewed was very
entertaining. The video itself was very
inviting. You see people of all ages dancing and lip-syncing through the
museum. The story I feel they are trying to tell is that this is a fun
environment and it is not stuffy where you cannot touch anything like some
museums. They promote involvement, playing, and participation. I think the song
“You Ain’t Seen Nothing Yet” fit this video perfectly because the museum has a
lot of exciting, new, and informational things to show their patrons. Also, it
really shows that the museum employees are very fun and approachable. I also feel
people would likely come to just see all the employees that were involved in
the video. These were very cool videos that successfully used audiovisual media
to tell a story in order to fulfill their marketing strategy purpose.
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