WK4 RISE Self Evaluation

Student Self Evaluation Using the Rise Model 

AET Week 4 Peer Review

This is my Peer Review for a Prototype ad of my fellow classmate Elizabeth Peterson for our Aesthetics and Theory of Communications class using the RISE Model for Peer Feedback.

Her ad and my review are below:

by Elizabeth Peterson

Reflection: First, I want to say that you did an amazing job on this prototype project. For this project you explained that you were going with a Futuristic Couture concept and wanted to go with a digital theme with a silver, black, and blue color scheme. I feel that your ad was definitely effective in portraying that futuristic feeling. The shoe itself looks very futuristic with the metal on the heel and the spikes. The colors and font that you used for the slogan was also very fitting for your concept because it makes me think of all things dealing with space ships and outer space too. Using the pixels also added to the digital theme that you were going with and with the shoe coming down into the pixels it really looks like someone is stomping on the pixels with the shoe. It gives a feeling of the shoe stepping into the future and I really love that!

Inquiry: So, I wondered what exactly were you trying to communicate with the floor that the shoe is standing on merging with the shoe, I don’t know if that is exactly what is going on, but it looks as if it is. It really gives the focus to the shoe in the photo and looks like everything is giving energy to it, so I wondered if that was why it looked like that, or if it was even a floor.

Suggestion: Did you consider putting any other symbols of fashion in your ad? I know you mentioned that you didn’t want to include a model or anything like that because it may be mistaken for something else, and with the shoe someone may think it is an ad only about shoes. Maybe you can ad a purse or futuristic jewelry that would also show that your ad is about the world of fashion and not just a particular industry. 

Elevate: Again, your ad is really great and I can tell you put a lot of work and detail in to it. There is really not much you can refine, but maybe making the slogan that you have can be placed closer to the shoe so there is not a lot of space. I know you mentioned that you were also trying to be conscious of whitespace and it looks good, but it could be a little closer. Or maybe spread the slogan out so that there is visual balance on both sides of your ad. Other than that I don’t see anything else that needs to be refined because I feel that your ad really reflects the concept you were going for. Again, awesome job! 

AET Practice 6: Stealing a Landmark

AET Practice 5: Traveling Ducks

AET Practice 4: Accented Achromatic

AET Practice 3: WORKING WITH COLOR

AET Practice 2: WORKING WITH FONTS

AET WK2 Practice: Adding Fonts

     Are you looking for more fonts for your writings or other creative activities than what your current system offers? Well, I had the opportunity in my current Aesthetics and Theory of Communications class to explore and practice downloading and installing different fonts from the web. The website I chose was 1001fonts.com . They have an awesome variety and all for free. You can also google how to install these fonts depending on if you have a PC or a Mac. So, take a moment to check out some of the fonts I chose and why I chose them. A couple of the fonts aren't compatible with this platform, but I still really liked them and did a review on them anyway. 

Cheery, Positive and Upbeat in Appearance

Mf Still Kinda Ridiculous  - This one immediately caught my eye. I like that the letters are different sizes and how the lowercase “i” looks like a stick man. It really would add fun to any piece that you are doing.

Delicate Little Flower – I liked this one because it is really girly and I think it would add delicateness and a childlike feeling to my work.

Cartoon 2 Us - This one would like cool being used with any type of project that has a cartoon theme. It would be great especially as a font for the title.

Serious and Business Like Appearance

Niconne – Even though this is a scripted font I thought it was still professional in that it is elegant and the letters are legible. This would also be good for just the title of a piece.

Vanity – This one made me think of fonts that are used in many magazines. It would be a great one also for the title of a blog or anything like that. (This font not compatible to show here)

Dual – I just liked this one because it was very wide compared to a lot of fonts that I have used. It is still professional so it can be used for a variety of things, but because of the letter sizes it will definitely stand out. (This font not compatible to show here)

Dark, Sad, or Frightening Appearance
Primal Dream – This reminded me of an alternative rock band and the type of font I

have seen used for some of their logos and things like that. Sometimes the music can be dark, sad, and frightening, but so can all music. But something about this font is just dark.

Cpeepsters – Of course this reminded me of the old horror movies like Frankenstein and Dracula. This would be a great choice if you doing something associated with vintage horror movies.

Scratched Letters – So this font actually reminded me of modern horror movies and I enlarged it so you can see the details on the letters. These types of movies are very dark and scary and the titles usually are in these types of fonts as I have pictured below.

Photo Courtesy of: www.rogerebert.com