The Internet is
really changing from a platform of reading and writing into a visual communication
forum where stories can be shared through pictures and different types of
imagery. With the internet being THE
place for businesses and organizations to interact and communicate with the
public, these businesses and organizations have to adjust accordingly. This is
when social media platforms such as Pinterest, Instagram, Facebook, and Twitter
need to be utilized to for the benefit of the public and the organizations.
Not just saying
this because I attend Full Sail University, but I really enjoyed looking
through all of their Pinterest photos! They really share so many different
types of content that I do not know where to start. Everything from pictures of
different Full Sail Hall of Famers to creative ways that students decorate
their MacBooks. To me this page and its contents supports the Full Sail brand
because it really shows the creativity and the success of the students at Full
Sail. Instead of the school just showing their accomplishments, they really put
the students and their creations and lifestyle on display and really admire
that. Full Sail seems to use this medium
to engage their audience by giving them an inside look at the overall
personality of the school. They also give visitors different types of tips and
pointers on different subjects related to the entertainment industry such as
editing tips, avoiding plagiarism, and even a very informative student survival
guide.
I took a look at
the Dollar Shave Club’s Instagram page and I really got a better look into the
company than I had before. I was able to see more of what their company is
about and the products that they have. They share pictures of what they call “blade
sleeves”. On these blade sleeves there are a lot of different amusing sayings
on them that relate to the shaving community. They also share photos of what
comes in one of their supply packages. This supports their brand because you
get to see some of the great products that they offer. They also have pictures
of just normal everyday people doing normal and every day things and their
products are just for that normal everyday person so this really type of
content is very relevant to their brand. They seem to use Instagram to engage
with their audience by displaying different customers from all over the world
that are a part of this exclusive “club”. So, by showing this to their audience
it can cause them to feel more included in the club because they have subscribe
to the supply packages and I really think this is very effective.
Last but not least,
I checked out the Facebook page of Science World. And being that I do not have
a Facebook page, my view of their photos may be limited, but none-the-less I
was able to view many images on their page. The visual content that I seen was
a lot of photos of the museum that really showed it to be a very fun place to
learn. There were a lot of photos of the exterior of the building and it really
looks incredible and I would love to visit one day. These photos definitely support their brand
because they want Science World to be a fun and innovative place to learn and
not be like some very boring museums where you have do a lot of reading of
information. They seem to promote visuals and interactions. They are able to engage with their audience
by them being able to leave comments and suggestions and contact them through
Facebook. Leaving comments on photographs has become a great way for the public
to communicate with organizations because they always have a representative
monitoring the pages and interacting with their audience.
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