AET Week 4 Peer Review

This is my Peer Review for a Prototype ad of my fellow classmate Elizabeth Peterson for our Aesthetics and Theory of Communications class using the RISE Model for Peer Feedback.

Her ad and my review are below:

by Elizabeth Peterson

Reflection: First, I want to say that you did an amazing job on this prototype project. For this project you explained that you were going with a Futuristic Couture concept and wanted to go with a digital theme with a silver, black, and blue color scheme. I feel that your ad was definitely effective in portraying that futuristic feeling. The shoe itself looks very futuristic with the metal on the heel and the spikes. The colors and font that you used for the slogan was also very fitting for your concept because it makes me think of all things dealing with space ships and outer space too. Using the pixels also added to the digital theme that you were going with and with the shoe coming down into the pixels it really looks like someone is stomping on the pixels with the shoe. It gives a feeling of the shoe stepping into the future and I really love that!

Inquiry: So, I wondered what exactly were you trying to communicate with the floor that the shoe is standing on merging with the shoe, I don’t know if that is exactly what is going on, but it looks as if it is. It really gives the focus to the shoe in the photo and looks like everything is giving energy to it, so I wondered if that was why it looked like that, or if it was even a floor.

Suggestion: Did you consider putting any other symbols of fashion in your ad? I know you mentioned that you didn’t want to include a model or anything like that because it may be mistaken for something else, and with the shoe someone may think it is an ad only about shoes. Maybe you can ad a purse or futuristic jewelry that would also show that your ad is about the world of fashion and not just a particular industry. 

Elevate: Again, your ad is really great and I can tell you put a lot of work and detail in to it. There is really not much you can refine, but maybe making the slogan that you have can be placed closer to the shoe so there is not a lot of space. I know you mentioned that you were also trying to be conscious of whitespace and it looks good, but it could be a little closer. Or maybe spread the slogan out so that there is visual balance on both sides of your ad. Other than that I don’t see anything else that needs to be refined because I feel that your ad really reflects the concept you were going for. Again, awesome job!